The objective of the website redesign is to modernise the design, simplify navigation, and enhance the shopping experience, making it easier for customers to discover and purchase products.

The scope of work includes designing a modern, responsive website with clear categories and detailed product pages. The checkout process will be streamlined, and Shopify will handle inventory, orders, and payments. The site will be optimised for speed, mobile use, SEO, and paid ads to drive traffic and sales.

The redesigned website for The Prong will offer a modern, streamlined shopping experience that effectively serves customers in both Australia and the US. By leveraging Shopify’s capabilities and focusing on design and functionality, the new site will enhance user engagement and simplify purchasing.